Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,   c2009. 
 - 816 p. :  col. ill. ;   27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131357976 
<br/><br/><label>LCCN: </label>2002-022481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8