TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  -  Marketing: concepts and strategies 
SN  - 9780324834260
U1  - 658.8  21
PY  - 2010///
CY  - Australia
PB  - South-Western
KW  - Marketing
N1  - Includes indexes
ER  -