TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  -  Services marketing: integrating customer focus across the firm 
SN  - 9780073380933 (alk. paper)
U1  - 658.8  22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Service industries
KW  -  Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -