TY  - BOOK
AU  - Aaker, David A.
TI  -  Strategic market management
SN  - 9780470056233 (pbk. : alk. paper)
U1  - 658.8  22
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -