Alreck, Pamela L. <br/><br/>
The survey research handbook / 
Pamela L. Alreck, Robert B. Settle . 
 - 3rd ed. 
 - Boston :  McGraw-Hill/Irwin,   c2004. 
 - xxv, 463 p. :  ill. ;   24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072945486 (alk. paper) 
<br/><br/><label>Dewey Class. No.: </label>300/.72/3