TY  - BOOK
AU  - Baker, Michael John.
AU  - Saren, Michael.
TI  -  Marketing theory: a student text 
SN  - 9781849204651 (alk. paper)
U1  - 658.8001  22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  -  History
KW  -  Philosophy
N1  - Previous ed.: 2000; Includes bibliographical references and index
ER  -