The flow of information : an experiment in mass communication - DeFleur, Melvin L. (Melvin Lawrence), 1923-; Larsen, Otto N. (New Brunswick, U.S.A. : Transaction Books, 1987)
Originally published: New York : Harper, 1958.
Includes bibliographical references (p. 285-293) and indexes.
Keywords: Mass media -- Social aspects -- United States; Communication -- Social aspects -- United States; Leaflets dropped from aircraft -- Case studies; Information theory in sociology