Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis and Rik P ieters. 
 - 7th edition. 
 - Australia ;  United States :  Cengage Learning,  2018. 
 - xviii, 525 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781305507272 
<br/><br/><label>LCCN: </label>2016-948643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342