Real-life marketing and promotion strategies in college libraries :  connecting with campus and community / 
edited by Barbara Whitney Petruzzelli. 
 - New York :  Haworth Information Press,  2005. 
 - xvi, 192 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical and references and index. 
<br/><br/><label>ISBN: </label>0789031582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.<br/>Libraries and colleges.<br/>Libraries and students.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>025.1977