TY - BOOK AU - Zimmerman, Marc A. AU - Holden, Debra J. TI - A practical guide to program evaluation planning: theory and cas e examples SN - 9781412967754 (pbk.) U1 - 361.2072 22 PY - 2009/// CY - Thousand Oaks, Calif. PB - SAGE Productions KW - Evaluation research (Social action programs) KW - Social service KW - Educational evaluation N1 - Includes bibliographical references and index; Introduction / Debra J. Holden and Marc A. Zimmerman -- Evaluation p lanning here and now / Debra J. Holden -- Planning for an education eva luation / Julie A. Marshall -- Planning for a service program evaluatio n / Mari Millery -- Call and response : developing a collaborative eval uation plan for a new community-based program / Thomas M. Reischl and S usan P. Franzen -- Planning for a media evaluation / W. Douglas Evans, Kevin C. Davis, and Matthew C. Farrelly -- Program evaluation planning : overview and analysis / Marc A. Zimmerman and Debra J. Holden ER -