Dyer, Gillian. <br/><br/>
Advertising as communication / 
Gillian Dyer. 
 - London ;   New York :  Routledge,   1988 
 - xiv, 230 p. :  ill. ;   22 cm. 
 - Studies in culture and communication .
<br/><br/> Originally published: London ; New York : Methuen, 1982. 
<br/><br/>Includes bibliographical references (p. 215-226) and index. 
<br/><br/><label>ISBN: </label>0415027810 (pbk.) 
<br/><br/><label>LCCN: </label>88-018516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1