Malickson, David L. <br/><br/>
Advertising--how to write the kind that works / 
David L. Malickso n, John W. Nason. 
 - New York :  Scribner,   c1977. 
 - xviii, 233 p. :  ill. ;   24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>068414770X 0684147718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.1