TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780137006694 (alk. paper)
U1  - 658.8  22
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R1-R26) and indexes
ER  -