TY  - BOOK
AU  - Schiavo, Renata.
TI  - Health communication: from theory to practice 
SN  - 9780787982058 (pbk.)
U1  - 610.14  22
PY  - 2007///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Communication in medicine
KW  -  United States
KW  - Health promotion
KW  - Health planning
KW  -  Delivery of health care
KW  -  Communication
KW  -  Health planning
KW  -  Program Development
N1  - Includes bibliographical references (p. 379-411) and indexes; What is health communication? -- Current health communication theori es and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal commun ications -- Public relations and public advocacy -- Community mobilizat ion -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying progr am objectives and strategies -- Developing tactical and evaluation plan s -- Implementing, monitoring, and evaluating a health communication pr ogram
ER  -