Schiavo, Renata. <br/><br/>
Health communication :  from theory to practice / 
Renata Schiav o. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2007. 
 - xxiv, 436 p.;  ill.,  23 cm. 
<br/><br/>Includes bibliographical references (p. 379-411) and indexes. 
<br/><br/>What is health communication? -- Current health communication theori es and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal commun ications -- Public relations and public advocacy -- Community mobilizat ion -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying progr am objectives and strategies -- Developing tactical and evaluation plan s -- Implementing, monitoring, and evaluating a health communication pr ogram. 
<br/><br/><label>ISBN: </label>9780787982058 (pbk.) 0787982059 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in medicine-- United States.<br/>Health promotion-- United States.<br/>Health planning-- United States.<br/> Delivery of health care.<br/> Communication.<br/> Health planning.<br/> Program Development.
<br/><br/><label>Dewey Class. No.: </label>610.14 
<br/><br/><label>National Library of Medicine Call No.: </label>W 84.1  / S329h 2007