TY  - BOOK
AU  - Bonk, Kathy,
AU  - Bonk, Kathy,
ED  - Communications Consortium Media Center.
TI  - Strategic communications for nonprofits: a step-by-step guide to working with the media 
SN  - 9780470181546 (pbk.)
U1  - 658.802  22
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  -  Management
KW  - Corporations
KW  -  Public relations
N1  - "A publication of the Communications Consortium Media Center."; Rev. ed. of: Jossey-Bass guide to strategic communications for nonpr ofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999; Includes bibliographical references and index; The basics of strategic communications -- Elements of a strategic co mmunications plan -- Conducting research and targeting audiences -- Fra ming and developing messages -- Navigating a changing industry -- Makin g the most of your resources -- Earning good media coverage -- Respondi ng to a media crisis and managing backlash -- Selecting and training sp okespeople -- Capitalizing on the power of partnerships -- Chapters onl ine : graphics, advertising, and evaluation
ER  -