TY  - BOOK
AU  - Curtin, Patricia A.
AU  - Gaither, Thomas Kenneth.
TI  - International public relations: negotiating culture, identity, a nd power 
SN  - 1412914140 (cloth)
U1  - 659.2  22
PY  - 2007///
CY  - Thousand Oaks
PB  - SAGE
KW  - Public relations
KW  -  Cross-cultural studies
KW  - Intercultural communication
KW  - Culture and globalization
N1  - Includes bibliographical references (p. 265-281) and index
ER  -