The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r - Walekwa, Michael (Kampala, 2009)
Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Includes bibliographical references (p.45-49)
Keywords: Beer -- Marketing -- Uganda; Advertising -- Brand name products; Consumers' preference; Senator Extra Lager -- Marketing