Approaches to audiences :  a reader / 
edited by Roger Dickinson , Ramaswami Harindranath and Olga Linne 
 - London :  Arnold,  1998 
 - xvi, 318 p. ;  24 cm. 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0340692251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences<br/>Mass media and culture<br/>Mass media--Social aspects
<br/><br/><label>Dewey Class. No.: </label>320.23