TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing
SN  - 0273684566 (pbk.)
U1  - 658.8  22
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -