Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 4th European ed. 
 - Harlow :  Financial Times Prentice Hall,  2005. 
 - xxxiv, 954 p. :  ill. (some col.), col. ports. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273684566 (pbk.) 9780273684565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8