TY - BOOK AU - Brassington, Frances. AU - Pettitt, Stephen. TI - Principles of marketing SN - 0273644440 (alk. paper) U1 - 658.8 21 PY - 2000/// CY - Harlow PB - Financial Times/Prentice-Hall KW - Marketing N1 - Includes bibliographical references and index ER -