TY  - ADVS
AU  - Mwebaza, Edith.
TI  -  An analysis of the application of the marketing concept to the newsp aper marketing in Uganda: a case study of  New Vision 
PY  - 2000///
CY  - Kampala, Uganda
PB  - Makerere University Library Microfilming Unit
KW  - Newspapers
KW  -  Marketing
N1  - Thesis (MBA) - Makerere University, 1996; Includes bibliographical references
ER  -