Mwebaza, Edith. <br/><br/>
An analysis of the application of the marketing concept to the newsp aper marketing in Uganda  a case study of  New Vision /   [microfilm]: 
Edith Mwebaza. 
 - Kampala, Uganda:  Makerere University Library Microfilming Unit,  2000. 
 - 3 titles on 1 microfilm reel;  16 mm. 
<br/><br/>Thesis (MBA) - Makerere University, 1996. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Newspapers-- Marketing