TY  - BOOK
AU  - Gummesson, Evert,
TI  - Total relationship marketing: from the 4Ps-- product, price, pro motion, place-- of traditional marketing management to the 30Rs-- the t hirty relationships- of the new marketing paradigm 
SN  - 075064463X (pbk.)
AV  - HF5415.55 .G86 1999
U1  - 658.812  GUM 21
PY  - 1999///
CY  - Boston, Mass
PB  - Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -