TY  - BOOK
AU  - McDonald, Malcolm.
ED  - Institute of Marketing.
TI  - Marketing plans: how to prepare them, how to use them 
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750641169 (pbk)
AV  - HF5415.13 .M369183 1999
U1  - 658.802  MACD 21
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - "Published in association with the Chartered Institute of Marketing. "; Includes index
ER  -