TY  - BOOK
AU  - Bradburn, Norman M.
ED  - Wansink, Brian.
ED  - Sudman, Seymour.
TI  - Asking questions: the definitive guide to questionnaire design f or market research, political polls, and social and health questionnair es 
SN  - 0787970883
U1  - 300.723 
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Social sciences
KW  -  Research
KW  - Questionnaires
N1  - Earlier edition by Sudman and Bradburn with Sudman named first; Includes index
ER  -