Asking questions : the definitive guide to questionnaire design f or market research, political polls, and social and health questionnair es - Bradburn, Norman M.; Wansink, Brian; Sudman, Seymour (San Francisco : Jossey-Bass, 2004)
Earlier edition by Sudman and Bradburn with Sudman named first.
Includes index.
Keywords: Social sciences -- Research; Questionnaires