Bradburn, Norman M.

Asking questions : the definitive guide to questionnaire design f or market research, political polls, and social and health questionnair es / Norman M. Bradburn, Brian Wansink, Seymour Sudman. - Rev. ed. - San Francisco : Jossey-Bass, 2004. - xvi, 426 p. : ill.; 23 cm.

Earlier edition by Sudman and Bradburn with Sudman named first.

Includes index.

0787970883


Social sciences-- Research.
Questionnaires.

300.723