Asking questions : the definitive guide to questionnaire design f or market research, political polls, and social and health questionnair es /
Norman M. Bradburn, Brian Wansink, Seymour Sudman.
- Rev. ed.
- San Francisco : Jossey-Bass, 2004.
- xvi, 426 p. : ill.; 23 cm.
Earlier edition by Sudman and Bradburn with Sudman named first.