Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxiii, 637 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. R1-R26) and indexes. 
<br/><br/><label>ISBN: </label>9780137006694 (alk. paper) 0137006691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8