TY  - BOOK
AU  - Mulyagonja, Eseza
TI  - Innovativeness, customer value, and the growth of SMES in Uganda: a case of Radio Broadcast Media in Kampala 
U1  - 384.54  22
PY  - 2009///
CY  - Kampala
KW  - Customer equity
KW  -  Uganda
KW  -  Kampala
KW  - Radio broadcasting
N1  - Unpublished thesis (MBA) - Makerere University, 2009; Includes bibliographical references (p.78-83)
ER  -