TY  - BOOK
AU  - Altstiel, Tom
AU  - Grow, Jean.
TI  - Advertising strategy: creative tactics from the outside/in 
SN  - 1412917964 (pbk.)
U1  - 659.1  22
PY  - 2006///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Advertising
N1  - Includes bibliographical references and index; Copy and creativity -- Getting started -- Issues in a changing marke tplace -- Concepting -- Design for writers -- Campaigns -- Headlines an d taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Busin ess-to-business -- Selling it
ER  -