Altstiel, Tom <br/><br/>
Advertising strategy :  creative tactics from the outside/in / 
Tom Altstiel, Jean Grow. 
 - Thousand Oaks, Calif. :  Sage,  c2006. 
 - xvi, 389 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Copy and creativity -- Getting started -- Issues in a changing marke tplace -- Concepting -- Design for writers -- Campaigns -- Headlines an d taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Busin ess-to-business -- Selling it. 
<br/><br/><label>ISBN: </label>1412917964 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1