Curtin, Patricia A. 1955-

International public relations : negotiating culture, identity, a nd power / Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks : SAGE, c2007. - xiii, 304 p. : ill., map ; 23 cm.

Includes bibliographical references (p. 265-281) and index.

1412914140 (cloth) 9781412914147 (cloth) 1412914159 (pbk.) 9781412914154 (pbk.)


Public relations.
Public relations-- Cross-cultural studies.
Intercultural communication.
Culture and globalization.

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