TY  - BOOK
AU  - Walekwa, Michael
TI  -  The effect of internal brand development  and buyer  characteristics on brand communication effectiveness: a case of Senetor Extra Lage r 
U1  - 658.82  22
PY  - 2009///
CY  - Kampala
KW  - Beer
KW  -  Marketing
KW  -  Uganda
KW  - Advertising
KW  -  Brand name products
KW  - Consumers' preference
KW  - Senator Extra Lager
N1  - Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009; Includes bibliographical references (p.45-49)
ER  -