Walekwa, Michael <br/><br/>
The effect of internal brand development  and buyer  characteristics on brand communication effectiveness :  a case of Senetor Extra Lage r / 
Michael Walekwa 
 - Kampala,  2009 
 - vii , 55 p. :  ill. ;  30 cm. 
<br/><br/>Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009 
<br/><br/>Includes bibliographical references (p.45-49) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Beer-- Marketing-- Uganda<br/>Advertising-- Brand name products<br/>Consumers' preference<br/>Senator Extra Lager-- Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82