TY  - BOOK
ED  - Joint United Nations Programme on HIV/AIDS (UNAIDS) 2000.
TI  - Social marketing: an effective tool in the global response to HI V/AIDS
SN  - 9291730920
U1  - 362.1969792 
PY  - 2001///
CY  - Geneva
PB  - UNAIDS
KW  - AIDS (Disease)
KW  -  Prevention
KW  - HIV infections
KW  - Social marketing
N1  - UNAIDS/01.42E (English original, December 1998); Includes bibliographical references (p. 17)
ER  -