Media now : understanding media, culture, and technology. - Straubhaar, Joseph D.; LaRose, Robert; Davenport, Lucinda (Belmont, Calif. ; Andover : Wadsworth Cengage Learning)
pt. ONE Media and the Information Age -- ch. 1 The Changing Media -- ch. 2 Media and Society -- pt. TWO The Media -- ch. 3 Books and Magazi nes -- ch. 4 Print to Digital Newspapers -- History: Journalism in the Making -- ch. 5 Recorded Music -- ch. 6 Radio -- ch. 7 Film and Home Vi deo -- ch. 8 Television -- ch. 9 The Internet -- ch. 10 Public Relatio ns -- ch. 11 Advertising -- ch. 12 The Third Screen: Smart Phones and T ablets -- ch. 13 Video Games -- pt. THREE Media Issues -- ch. 14 Media Uses and Impacts -- ch. 15 Media Policy and Law -- ch. 16 Media Ethics -- ch. 17 Global Communications Media.
Includes bibliographical references and index.
Keywords: Telecommunication -- United States; Information technology -- United States..; Mass media -- United States