TY  - BOOK
AU  - Cohen, William A.,
TI  -  The entrepreneur and small business problem solver
SN  - 9780471692836 (pbk.)
U1  - 658.02/2  22
PY  - 2006///
CY  - New York
PB  - Wiley
KW  - Small business
KW  - Entrepreneurship
KW  -  Handbooks, manuals, etc
N1  - "Includes downloadable forms & worksheets"--Cover; So you want to go into business for yourself -- What you need to kno w about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- Wh en to give credit and how to collect money owed you -- Record keeping i s vital, what you need and how to keep records easily -- How to do mark eting research easily and quickly at low cost -- How to find and introd uce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-c ommerce marketing -- How to develop a marketing, business plan -- How t o protect your idea -- How to recruit employees -- How to manage your m ost valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologie s to -- Stay ahead of the competition
ER  -