TY  - BOOK
AU  - Mudie, Peter.
AU  - Cottam, Angela.
TI  -  The management and marketing of services
SN  - 0750635940
U1  - 658  21
PY  - 1999///
CY  - Oxford,  Boston
PB  - Butterworth Heinemann
KW  - Service industries
KW  -  Management
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -