Mudie, Peter. <br/><br/>
The management and marketing of services / 
by Peter Mudie and Ang ela Cottam. 
 - 2nd ed. 
 - Oxford ;   Boston :  Butterworth Heinemann,  1999. 
 - x, 306 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750635940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-- Management.<br/>Service industries-- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658