Marketing : a high quality investment for the 21st Century infopr eneur - Sendikadiwa, Eunice Nakato Nankuba (Kampala : Makerere University Library, 1999)
A paper presented at the International Conference on Communication i n the 3rd Millenium: Which way Africa? 27-29 October 1999, Makerere Uni versity, Kampala, Uganda
Includes bibliographical references (p.16 )
Keywords: Marketing information services; Information and communication technology