Yiga, James Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga - 2008 - ix, 64 p. : ill. ; 30 cm. Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008 Includes bibliographical references (p.52-57) Subjects--Corporate Names: Roofing Uganda Limited-- Publlic relations Subjects--Topical Terms: Corporate image-- UgandaPublic relationsBrand Choice Dewey Class. No.: 658.812