Yiga, James

Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga - 2008 - ix, 64 p. : ill. ; 30 cm.

Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008

Includes bibliographical references (p.52-57)


Roofing Uganda Limited-- Publlic relations


Corporate image-- Uganda
Public relations
Brand Choice

658.812