TY  - BOOK
AU  - Pelsmacker, Patrick de,
AU  - Geuens, Maggie,
AU  - Bergh, Joeri van den,
TI  - Marketing communications: a European perspective 
SN  - 0273685007 (pbk.)
U1  - 658.802  22
PY  - 2004///
CY  - Harlow
PB  - Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -