Pelsmacker, Patrick de,   1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 2nd ed. 
 - Harlow :  Prentice Hall,  2004. 
 - xv, 578 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273685007 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802