TY  - BOOK
AU  - Hughes, Graham
AU  - Fill, Chris
ED  - The Chartered institute of marketing.
TI  - Marketing communications 2007-2008
SN  - 9780750684613
U1  - 658.8 
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Communication in marketing
KW  - Marketing
N1  - On cover "The official CIM coursebook"; Includes bibliographical references and index
ER  -