Hughes, Graham <br/><br/>
Marketing communications 2007-2008 / 
Graham Hughes and Chris Fill 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  2007 
 - xiii, 316 p. :  ill. ;  30 cm. 
<br/><br/> On cover "The official CIM coursebook" 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750684613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8