TY  - BOOK
AU  - MacQuail, Denis
TI  - Mass communication theory: an introduction 
SN  - 0803980701 (pbk)
U1  - 302.2 
PY  - 1990///
CY  - London
PB  - Sage Publications
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -