MacQuail, Denis <br/><br/>
Mass communication theory :  an introduction / 
Denis MacQuail 
 - 2nd ed. 
 - London :  Sage Publications,  1990 
 - xvi, 352 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803980701 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.2