TY  - BOOK
AU  - Wilcox, Dennis L.
AU  - Ault, Phillip H.,
AU  - Agee, Warren Kendall.
TI  - Public relations: strategies and tactics 
SN  - 0321015479
U1  - 659.2  21
PY  - 1998///
CY  - Boston
PB  - Pearson
KW  - Public relations
KW  -  United States
N1  - Includes bibliographical references (p. 555-565) and index
ER  -